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Director, Direct Marketing Operations

Company: AAA Life Insurance Company
Location: Livonia
Posted on: May 18, 2023

Job Description:

AAA Life Insurance Company is seeking a Director, Direct Marketing Operations! We offer a dynamic work environment, excellent benefits, and competitive compensation, that will allow you will exercise your potential to innovate, finding ways to increase efficiency and enhance our business processes.
What encourages you to come to work every day? By joining AAA Life, you will have the opportunity to strengthen the name and reputation of the brand that millions have come to rely upon for financial piece of mind. We are a company dedicated to our members and our employees! We value the unique attributes and contributions of our associates to cultivate an inclusive, collaborative and innovative workplace where all employees are engaged and feel they belong. Delivering our company's promise to members is what drives each of us every single day.
Operating within the core values and operating principles of the organization, the Director, Direct Marketing Operations will implement and manage campaigns from launch to completion. A focus will be put on ensuring timely and accurate delivery of assets, operational efficiency, and maintaining strong relationships with all internal and external partners.
Position Responsibilities

  • Manages overall direct mail operations working with internal support staff and vendors to ensure on-time mailings, maintain sufficient material inventories, optimizing bundling/scheduling, and seeking efficiencies in all areas.
  • Works with Direct Marketing, Corporate Marketing & Brand teams to create, maintain and publish an expert mail schedule including testing strategies, creative assignments codes, plan quantities, volumes, and timelines.
  • Utilizes campaign management metadata and tools to access database to create segment counts, test and validation tables, approval files.
  • Manages team responsible for PO generation within stated contract parameters and process invoices including direct mail postage expenses; maintains clear records and reports on variances and trends against budget as well as needed volumes for sales targets and customer acquisition goals.
  • Responsible for quality control, budget, and scheduling while managing multiple projects simultaneously in a fast-paced environment.
  • Catalogs direct mail content versions, toll-free numbers, and response channel information and manages multi-step approval processes ensuring accuracy and compliance.
  • Works with senior management to oversee vendor vetting, annual vendor reviews, and approval process (VRM), contracts, change orders (Cos) and SLAs.
  • Manages workflow & timelines from Audience Selection team & Analytics teams to production facilities, trafficking facilities, or media buying agencies as needed.
  • Fosters and develops strong relationships with members of your team and vendors to deliver deliverables efficiently and effectively.
  • Creates detailed schedules and set deadlines for each stage of a project along with tasks assigned appropriately at each step of the process.
  • Conducts regular status meetings with the team to gather information, share progress, identify roadblocks, and escalate issues when necessary.
  • Routinely audits the effectiveness of all operations and systems; investigates new process improvements to increase efficiencies.

    Required Experience

    • Bachelor's Degree in Marketing, Advertising, or business-related field.
    • Proficient with project management software.
    • 10 years of experience, preferably at a Direct Marketing organization. Ideally in Marketing Operations and/or project management.
    • Excellent analytical thinking, problem solving, organizational and time management skills.
    • Expert user of SQL, Excel, and some modeling software.

      This job requires the ability to perform duties contained in the job description for this position, including, but not limited to, the above requirements. Reasonable accommodations will be made for otherwise qualified applicants as needed to enable them to fulfill these requirements.
      *For the states of California, Colorado, New York and Washington the pay scale is $135,538 to $203,308 and pay scales may vary based upon location.

Keywords: AAA Life Insurance Company, Livonia , Director, Direct Marketing Operations, Advertising , Livonia, Michigan

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