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Director of Product Partnerships

Company: Vericast
Location: Livonia
Posted on: May 9, 2022

Job Description:

Who We Are

Company Description

Vericast is a premier marketing solutions company that accelerates profitable revenue growth for the 70,000 businesses it serves directly by influencing consumer purchasing and transaction behavior at scale while engaging with over 120 million households daily. We are recognized as leading providers of incentives, advertising, marketing services, transaction solutions, customer data and cross-channel campaign management, and intelligent media delivery that create millions of customer touch points annually for their clients. For more information, visit or follow Vericast on LinkedIn.

Job Description

Vericast is looking for a Director of Product Partnerships ! in this role, you will guide the strategy, manage relationships, and drive revenue growth to maximize profitability with 3rd Party Resellers and Publications. This includes external cooperative mail programs (envelopes, shared mail packages, and magazine publications), and our Allied National Network Extension (ANNE) Complementor network.

Key Duties/Responsibilities
Cultivate and expand a network of 3rd party resellers and partnerships to drive meaningful, incremental revenue, while maintaining and growing existing partner relationships.
Develop and implement sales strategies, client service and retention plans, and analyze sales data to inform or update product, marketing, and pricing strategies.
Lead, develop, and evolve the team to reach desired results.
Draft and present business plans, sales pitches, presentations, reference/insights material, and other documents as required.
Work closely with employees across various functional departments to implement growth strategies and ensure effective program execution.


Bachelor's Degree (Required)
Master's Degree (Preferred)

8-10 years professional experience
Experience in Sales, Pricing, Client Service, Product, and/or Marketing (preferred)

Ability to demonstrate strong interpersonal skills with the ability to engage effectively with various levels of management, staff, and clients.
Excellent written and verbal communication skills, including strong presentation skills.
Ability to influence and negotiate with others.
Ability to effectively prioritize tasks, handle multiple projects simultaneously and work well under pressure to meet deadlines.
Anticipates, prevents, and/or resolves problems and challenges.
Strong strategic and creative thinking.
Ability to understand, interpret, and act on the P&L.
Comfortable with Pricing, evaluating trade-offs, and negotiation.

Interacts with internal and external clients, peers, and managers to exchange complex information related to areas of specialization.
Must be able to train and influence others over whom there is no direct authority.
Persuasive, encouraging, and motivating; strong interpersonal skills with the ability to elicit cooperation from a wide variety of sources, at all levels within and outside of the organization.

In office, Flex, or Remote position depending on location.
Travel: up to 25% of the time

Additional Information


Vericast offers a generous total rewards benefits package that includes medical, dental and vision coverage, 401K matching and generous PTO allowance. A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available, not to mention smart and friendly coworkers!

Who We Are

Vericast business, is the leader in marketing technology and consumer engagement. We work with over 60,000 companies and brands in a wide array of industries, partnering to anticipate consumer intent, inspire action, and create demand. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries is its consumer brand. Its signature Have You Seen Me? - program delivers hope to missing children and their families. Follow Vericast on LinkedIn, Instagram, Facebook and Twitter.

At Vericast, we don't just accept differences - we celebrate them, we support them, and we thrive on them for the benefit of our employees, our clients and our community. Vericast considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, or any other classifications protected by law. In addition, Vericast will provide reasonable accommodations for qualified individuals with disabilities by contacting us at: EEO is the law. To review your rights under Equal Employment Opportunity please visit:

Keywords: Vericast, Livonia , Director of Product Partnerships, Executive , Livonia, Michigan

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