IIoT Product Marketing Manager
Company: Siemens Digital Industries Software
Location: Livonia
Posted on: May 16, 2022
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Job Description:
**Job Family:** Marketing**Req ID:** 305851**MindsphereProduct
Marketing Manager****Do you have a background in Industrial
Internet of Things (IIoT)? Are you skilled at working with product
andprocess experts to define differentiated messaging that wins in
themarketplace? Do you have experience leadinga virtual
team?****Position Overview**The Mindsphere Product MarketingManager
is responsible defining and developing compelling, differentiated
valuepropositions for Siemens IIoT solutions and developing content
that drivesthose value propositions into the marketplace - both
through marketingcampaigns and through sales. In thisrole, you will
work closely with Product Management to determine the bestmessaging
and positioning, develop engaging content that helps the
marketunderstand the unique value proposition Siemens provides in
IIoT, and work withthe industry field marketing team to drive that
content into the marketplacethrough integrated marketing
campaigns.You will also be responsible for developing content
leveraged by salesin their direct engagement with
customers.**Mindsphere MarketingEssential Functions**+ Gathersand
documents input from market research, sales feedback, and
customerinteractions+ Developsor contributes to messaging briefs,
buyer personas, competitive positioning andother source documents+
Maintainworking knowledge of capabilities, roadmaps and release
schedules for assignedproducts and/or solutions+ Collaborateswith
appropriate stakeholders to define and develop differentiated
solutionsthat address our target customers business challenges+
Definesappropriate marketing campaigns -- including messaging,
positioning, valueproposition, trends, implications, possibilities
or other required elements -for assigned solutions and/or products+
Providesmarket insights to product management to support the
development ofhigh-quality solutions and products+ Drivesthe
development of demo kits that convey the value of assigned
solutions and/orproducts and align to the messaging and positioning
of our campaigns+ Partnerswith sales enablement, and other
necessary stakeholders, to ensure that the fieldhas been properly
educated on our solution offerings+ Monitorsand measures the
effectiveness of assigned marketing campaigns against definedKPIs+
Adjuststhe asset and tactic mix of assigned marketing campaigns
according toperformance data to ensure KPIs are met+
Collaborateswith industry strategy and marketing to ensure that the
messaging, positioningand value of assigned solutions and/or
products is being properly representedwithin our broader industry
solutions**Required Knowledge/Skills,Education, and Experience**+ A
solidunderstanding of IIoT software applications and SaaS business
models. This could include industrial connectivity,data exploration
and visualization, condition monitoring, predictivemaintenance,
advanced analytics, and data security+ Strongbackground in
marketing software-based solutions, specifically message andvalue
proposition development and content marketing.+ Excellentwritten
and verbal communication skills.+ Provenability in a program
management role; with strong organizational and changemanagement
skills and a strong sense of ownership/bias for action to
deliverresults+ Abilityto facilitate, manage and lead cross
functional teams to drive project completion+ Mustbe a flexible and
creative individual capable of leading and managing
multiplepriorities and projects in a fast paced, often ambiguous
and diverseenvironment+ provenability to manage programs/projects,
including definition of timing plans,resources and deliverables as
well as issue identification and resolution+ Demonstratedability to
work with minimum supervision; This is an individual
contributorrole+ Structuredthinker and excellent analytical skills+
Proficientin Microsoft Office suite of tools+ Candidateshould have
the ability to travel up to 15-20%.**Preferred
Knowledge/Skills,Education, and Experience** -Bachelor'sdegree or
higher in an Engineering discipline with an MBA or
equivalentexperience in Marketing is preferred.At Siemens we are
always challengingourselves to build a better future. We need the
most innovative anddiverse Digital Minds to develop tomorrow's
reality. Find out more aboutthe Digital world of Siemens here:
www.siemens.com/careers/digitalminds**Where permitted by applicable
law,Siemens may require employees to be fully vaccinated against
COVID-19 based onjob requirements, and in accordance with an
accommodation based on legallyprotected reasons.**\#LI-AA1
#LI-PLM**Organization:** Digital Industries**Company:** Siemens
Industry Software Inc.**Experience Level:** Experienced
Professional**Job Type:** Full-time**Equal Employment Opportunity
Statement**Siemens is an Equal Opportunity and Affirmative Action
Employer encouraging diversity in the workplace. All qualified
applicants will receive consideration for employment without regard
to their race, color, creed, religion, national origin, citizenship
status, ancestry, sex, age, physical or mental disability unrelated
to ability, marital status, family responsibilities, pregnancy,
genetic information, sexual orientation, gender expression, gender
identity, transgender, sex stereotyping, order of protection
status, protected veteran or military status, or an unfavorable
discharge from military service, and other categories protected by
federal, state or local law.**EEO is the Law**Applicants and
employees are protected under Federal law from discrimination. To
learn more, Click here
(https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm)
.**Pay Transparency Non-Discrimination Provision**Siemens follows
Executive Order 11246, including the Pay Transparency
Nondiscrimination Provision. To learn more, Click here
(https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp\_%20English\_formattedESQA508c.pdf)
.**California Privacy Notice**California residents have the right
to receive additional notices about their personal information. To
learn more, click here
(https://new.siemens.com/us/en/general/legal/us-internet-privacy-notice-state-rights.html)
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Keywords: Siemens Digital Industries Software, Livonia , IIoT Product Marketing Manager, Executive , Livonia, Michigan
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