IIoT Product Marketing Manager

Company: Siemens Digital Industries Software
Location: Livonia
Posted on: May 16, 2022

Job Description:

**Job Family:** Marketing**Req ID:** 305851**MindsphereProduct Marketing Manager****Do you have a background in Industrial Internet of Things (IIoT)? Are you skilled at working with product andprocess experts to define differentiated messaging that wins in themarketplace? Do you have experience leadinga virtual team?****Position Overview**The Mindsphere Product MarketingManager is responsible defining and developing compelling, differentiated valuepropositions for Siemens IIoT solutions and developing content that drivesthose value propositions into the marketplace - both through marketingcampaigns and through sales. In thisrole, you will work closely with Product Management to determine the bestmessaging and positioning, develop engaging content that helps the marketunderstand the unique value proposition Siemens provides in IIoT, and work withthe industry field marketing team to drive that content into the marketplacethrough integrated marketing campaigns.You will also be responsible for developing content leveraged by salesin their direct engagement with customers.**Mindsphere MarketingEssential Functions**+ Gathersand documents input from market research, sales feedback, and customerinteractions+ Developsor contributes to messaging briefs, buyer personas, competitive positioning andother source documents+ Maintainworking knowledge of capabilities, roadmaps and release schedules for assignedproducts and/or solutions+ Collaborateswith appropriate stakeholders to define and develop differentiated solutionsthat address our target customers business challenges+ Definesappropriate marketing campaigns -- including messaging, positioning, valueproposition, trends, implications, possibilities or other required elements -for assigned solutions and/or products+ Providesmarket insights to product management to support the development ofhigh-quality solutions and products+ Drivesthe development of demo kits that convey the value of assigned solutions and/orproducts and align to the messaging and positioning of our campaigns+ Partnerswith sales enablement, and other necessary stakeholders, to ensure that the fieldhas been properly educated on our solution offerings+ Monitorsand measures the effectiveness of assigned marketing campaigns against definedKPIs+ Adjuststhe asset and tactic mix of assigned marketing campaigns according toperformance data to ensure KPIs are met+ Collaborateswith industry strategy and marketing to ensure that the messaging, positioningand value of assigned solutions and/or products is being properly representedwithin our broader industry solutions**Required Knowledge/Skills,Education, and Experience**+ A solidunderstanding of IIoT software applications and SaaS business models. This could include industrial connectivity,data exploration and visualization, condition monitoring, predictivemaintenance, advanced analytics, and data security+ Strongbackground in marketing software-based solutions, specifically message andvalue proposition development and content marketing.+ Excellentwritten and verbal communication skills.+ Provenability in a program management role; with strong organizational and changemanagement skills and a strong sense of ownership/bias for action to deliverresults+ Abilityto facilitate, manage and lead cross functional teams to drive project completion+ Mustbe a flexible and creative individual capable of leading and managing multiplepriorities and projects in a fast paced, often ambiguous and diverseenvironment+ provenability to manage programs/projects, including definition of timing plans,resources and deliverables as well as issue identification and resolution+ Demonstratedability to work with minimum supervision; This is an individual contributorrole+ Structuredthinker and excellent analytical skills+ Proficientin Microsoft Office suite of tools+ Candidateshould have the ability to travel up to 15-20%.**Preferred Knowledge/Skills,Education, and Experience** -Bachelor'sdegree or higher in an Engineering discipline with an MBA or equivalentexperience in Marketing is preferred.At Siemens we are always challengingourselves to build a better future. We need the most innovative anddiverse Digital Minds to develop tomorrow's reality. Find out more aboutthe Digital world of Siemens here: www.siemens.com/careers/digitalminds**Where permitted by applicable law,Siemens may require employees to be fully vaccinated against COVID-19 based onjob requirements, and in accordance with an accommodation based on legallyprotected reasons.**\#LI-AA1 #LI-PLM**Organization:** Digital Industries**Company:** Siemens Industry Software Inc.**Experience Level:** Experienced Professional**Job Type:** Full-time**Equal Employment Opportunity Statement**Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.**EEO is the Law**Applicants and employees are protected under Federal law from discrimination. To learn more, Click here (https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm) .**Pay Transparency Non-Discrimination Provision**Siemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here (https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp\_%20English\_formattedESQA508c.pdf) .**California Privacy Notice**California residents have the right to receive additional notices about their personal information. To learn more, click here (https://new.siemens.com/us/en/general/legal/us-internet-privacy-notice-state-rights.html) .

Keywords: Siemens Digital Industries Software, Livonia , IIoT Product Marketing Manager, Executive , Livonia, Michigan