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Manager-Consumer Insights

Company: Parks, Experiences and Products
Location: Livonia
Posted on: August 2, 2022

Job Description:

The Disney Parks, Experiences, and Consumer Products (DPEP) group is seeking a motivated Manager, Consumer Insights to join the Consumer Insight team that supports the Consumer Products, Games, and Publishing (CPGP) business. Job Summary:This individual will be responsible for managing consumer insights projects and studies (including throughout the product development process), from inception to completion This role will manage relationships with internal and external partners, leading project teams through objective setting, study design and execution, data analysis, and reporting for the Consumer Insight team that is focused on Consumer Products, Games, and Publishing. Specifically, areas of focus include, but not limited to:Content impact on merchandise Product/merchandise development Distribution (product, retail and e-commerce) Marketing and - digital content support for franchises and merchandiseResponsibilities:Lead the implementation and day-to-day management of both custom qualitative and quantitative market research studies from inception to completion with minimal supervisionProject management across all aspects of qualitative research projects (e.g., focus groups, in-depth interviews), including client management, development and review of discussion guides, stimuli management, analysis, reporting, and presentation of research resultsProject management across all aspects of quantitative research projects, including development and review of the research brief, questionnaire, data analysis plan, and reporting to ensure data will meet ultimate information needsConduct custom surveys (including full questionnaire development and data analysis) and write/present insight-driven reports using an in-house online panelSupport and manage internal ad-hoc requests and business questions by analyzing a variety of data sets (across both primary and syndicated sources as needed) and then summarizing + communicating key insights, this includes in-depth custom analyses using SPSS data setsUtilize research across syndicated sources/tools to continuously track consumer trends, consumption habits, preferences and behaviorsSpecific responsibilities include but not limited to: managing partnerships with internal and external cross-functional partners, writing research briefs, leading/participating in research design conversations, supporting and managing the research process end-to-end (including all market research-related deliverables to ensure the quality and accuracy of the work product), data analysis, reporting (including implications), and presentation of findings to key stakeholders (including upper management)Basic Qualifications7+ years of primary market research experience required, managing custom research (across both qualitative and quantitative studies) and working with syndicated researchExperience conducting research in a consumer products and/or entertainment company a plusExperience with project management and data analysis, including the ability to manage multiple priorities, stakeholders, projects, and deadlines simultaneouslyStrong analytical skills -familiarity with SPSS is requiredAble to synthesize a lot of information into a highly visual, concise story (expertise in PowerPoint or Keynote)Professional demeanor and excellent communication skills (verbal and written, including business writing and presenting to others)Demonstrated interpersonal and relationship-building skillsExperience in managing and/or directing outside research agenciesPossesses an enthusiastic and positive "can do" outlook, even when under pressureHighly detail-oriented and well-organized - able to work in a fast-paced environment, prioritize, and manage multiple projects and timelines simultaneouslySelf-motivated - able to self-start projects and solicit collaborationsComfortable working within a fluid and flexible culture; adjusts well to change and/or shifting prioritiesAbility to manage work across many different projectsAnalytical thinker who has a passion for learning/insights, enjoys problem-solving, and is willing to challenge traditional thinkingSome travel required (including attendance at evening focus groups)Experience conducting research in a consumer products and/or entertainment company a plusComputer Skills: Word, Excel, PowerPoint, Outlook, SPSS required. Keynote experience a plus.#DPEP#DPEPFLARequired EducationBachelor's degree required; coursework in the fields of Marketing, Market Research, Communications, Psychology, Consumer Behavior, English, or Social Sciences preferred.

Keywords: Parks, Experiences and Products, Livonia , Manager-Consumer Insights, Executive , Livonia, Michigan

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