Search Marketing Specialist

Company: Siemens
Location: Livonia
Posted on: January 17, 2023

Job Description:

Are you a digital-first growth marketer with Search Experience? At Siemens Digital Industries Software, you will join a globally distributed team that's driving the future of marketing. We believe in people-first marketing and people-first work! We are looking for an experienced Search marketing professional, with desirable B2B and SaaS experience, to execute digital demand creation marketing at scale to activate a wide range of target segments with global impact. Bringing your experience with the buyer's journey, engagement strategies, and execution, you'll immediately make an impact through a positive relationship with your peers, content marketing specialists, and a large team of B2B marketing professionals. You think customer-first when you build digital experiences and journeys, digital advertising, email marketing automation, and more. You love to test, optimize, and try new tactics! To be successful in this role, you should have experience in SEM, SEO, and B2B software marketing. You will work with regional teams and partners around the globe, so international marketing experience is helpful. Together, we will continually review campaign and program performance and results to ensure we exceed our team's targets. Your ability to execute and promote clear and valuable communications will help businesses find, adopt, expand, and renew their use of our rapidly growing Xcelerator portfolio. You possess both hands-on campaign execution and tools knowledge around nurture-based marketing and the analytical skills to optimize campaigns based on testing and ongoing results. You have an entrepreneurial approach and can both independently and collaboratively conceptualize campaign improvements. This role is targeted to search marketing experts formed into self-organizing industry-focused pods that focus on strategizing the digital components of prioritized demand generation and awareness campaigns. Deeply understanding current digital marketing capabilities and curious to explore and learn about newly emerging capabilities. Understand and advocate the buyer's journey and LAER (Land Adopt Expand Renew) model. You take ownership and responsibility for coming together with the other Search specialists and Marketing specialists on multiple channels to represent the Battery industry on a consistent, strategic path toward growing our demand generation and awareness based on team targets. You work with the Industry Strategy, Marketing, and Execution teams to align on priority and process. You are agile and constantly look to enhance the predictability and quality of your internal customers. As a Search specialist, you support the team and the business by directly executing tasks, training, and developing the next best practices. You coach interns and stakeholders to look for and implement solutions. You are allergic to the "it's not my job" mentality. Key Responsibilities Finding and optimizing keywords / critical search terms and related webpages and ad copy to optimize the customer and buyer journey and deliver the right message at the right time to the right audience. Actively support your partners, internal customers, and key vendors to devise, develop, and project manage stand-out differentiated search marketing campaigns that support prioritized program objectives Actively empower the planning and coordination of search programs and being able to share best practices to cross collaborating teams Influence and execute search optimization processes to test creative design, content, cadence, and timing to improve performance and implementation into our acquisition strategy Develop and support the skills to design the strategy for and help deliver digital marketing components of strategic marketing campaigns Regularly report on organic and paid search performance for your industry and d make recommendations on how to improve and expand our search presence and demand generation Collaborate with Global Demand Operations and Data Analytics and Automation and Search vendor teams (agencies) to ensure analytics and tracking are fully functional and serve the teams' needs for reporting and optimization purposes. Align with key peers and partners, the Social Acquisition team members, and E-commerce lead to present a unified front on our Acquisition strategy to the lead of the Acquisition Search. Work closely with derivative content, global events, and branding team to ensure consistent processes across all search platforms and collaborate on search strategy from awareness/reputation to global events and demand generation Name and maintain a list of top business critical keywords that we are tracking and optimizing against to support our web traffic and acquisition strategy for the business. Support overall execution of search promotions, including organic and paid search across various search platforms. Ads could include but are not limited to search text ads, remarketing, YouTube ads, P. Max campaigns, banners ads via search networks, and more. Platforms inclusive of Google, Bing, Yahoo, Baidu, and more. Organize and manage the day-to-day creation of purchase orders and invoice/forecast tracking for vendor and other search partners Collaborate closely with Digital Platforms Content Production & Optimization team's SEO (Search Engine Optimization) Strategist and SEO technical expert to find opportunities to improve search performance via development changes, customer experiences, and UX design Track and report out on our Google Core Vitals for your industry pages Ensure team members use the Pods search budget, document, and track towards KPIs (Key Performance Indicators) Influence industry budget for Search and spending pace Develop and support the skills, both technical and soft skills and capabilities to ensure there is enough coverage of the key responsibilities based on the business needs Alignment and support for the Zones on your industry operations Support search acquisition processes that ensure alignment with prioritized campaigns, continuous improvement of both process and business outcomes, predictability, quality, and high team member engagement. Collaborate and support nurture strategy through search remarketing tactics and continually grow this practice within the business, ensuring alignment with our Marketing models Share outcomes and follow up on next steps from regular operational reviews Actively participate in communities of practice group to encourage best practice sharing Help develop, align, and evaluate progress and results of your industry-focused business performance measures for awareness and demand generation. Establish detailed A/B testing processes to test content, cadence, and timing to improve performance Skills and abilities Advanced understanding of buyer's journey and B2B marketing strategies. Advanced experience working with various search engine partners and vendor management Robust process and strategic focus, with specific experience in continuous delivery Advanced agile mindset with ability and experience in managing complex stakeholder situations, changing scope, and complex technical landscapes Experience working with SEO and Search marketing tools and platforms such as SEMrush, Google Ads, Google Ads Editor, Google Analytics, Google Search Console, Keywords Everywhere, Conductor Searchlight, Screaming Frog Writing skills on an engaging ad copy. Strong verbal and written communication skills and the ability to work optimally across internal and external organizations. Experience with project and budget management tools Possess outstanding problem-solving, project management, analytical, and research skills Required Qualifications Bachelor's or master's degree in Marketing, Business, Computer Science, Web Development, Mobile Computing, Software Engineering or a related field of study or equivalent work experience 6+ years of broad and profound working experience and understanding in paid/organic search, and 3rd party promotions. 3+ experience with managing Search accounts and overseeing large budgets Proven record of owning campaign outcomes and optimizing for engagement and conversion metrics. Working Conditions/Physical Requirements Typical remote working environment Webcam used to support telecommuting environment 5% travel Employee Benefits Healthcare benefits (medical, dental, vision) Life insurance covered by Siemens. Long-term and short-term disability plans covered by Siemens. 401K matching Unlimited personal time off, including paid volunteer time off We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. Working Conditions/Physical Requirements: Normal office environment or working remotely Minimal travel required (less than 15%) The salary range for this position is $93,400 to $168,100 and this role is eligible to earn another 5-8% in variable pay. Siemens offers a variety of health and wellness benefits to employees. Details regarding our benefits can be found here: In addition, this position is eligible for time off in accordance with Company policies, including paid sick leave, paid parental leave, PTO (for non-exempt employees) or non-accrued flexible vacation (for exempt employees). At Siemens we are always challenging ourselves to build a better future. We need the most innovative and diverse Digital Minds to develop tomorrow's reality. Find out more about the Digital world of Siemens here: #LI-PLM #DISW #LI-REMOTE #LI-JJ1 Organization: Digital Industries Company: Siemens Industry Software Inc. Experience Level: Experienced Professional Full / Part time: Full-time Equal Employment Opportunity Statement Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law. EEO is the Law Applicants and employees are protected under Federal law from discrimination. To learn more, Click here. Pay Transparency Non-Discrimination Provision Siemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here. California Privacy Notice California residents have the right to receive additional notices about their personal information. 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Keywords: Siemens, Livonia , Search Marketing Specialist, Other , Livonia, Michigan