Associate Targeting Analyst

Company: Valassis
Location: Livonia
Posted on: November 16, 2021

Job Description:

Job Description Do you have what it takes to project manage multi-million dollar media programs in a fast-paced environment while gaining exposure to the top Fortune 500 companies in the advertising industry? Do you enjoy analyzing data and developing cutting-edge marketing campaigns? If so, then the Valassis Media Strategy Team is the place for you! Employees in our Media Strategy Team interact with all areas of the business, including: sales, marketing, targeting, analytics, logistics and manufacturing. We are experts in Valassis products and services and have detailed knowledge of our constantly evolving offerings. The Media Strategy Team works directly with our clients to develop and present marketing solutions using products such as newspaper, shared mail, digital and more. As an Associate Targeting Analyst you will: Consult and strategize with sales and clients across industries including: consumer packaged goods, grocery, retail, restaurant, telecommunications and financial Gain knowledge of the Valassis portfolio of products and services Analyze syndicated and proprietary geo-demographic, psychographic, client specific and media data sets to develop and present insightful advertising solutions that meet our clients needs Utilize Valassis premier automated media planning tool to develop integrated solutions that drive maximum ROI for our clients Apply response analytics and industry best practices to optimize media recommendations Develop detailed reports and maps to convey insights and support analyses to both internal and external clients

Keywords: Valassis, Livonia , Associate Targeting Analyst, Professions , Livonia, Michigan